In recent times, Bangladesh governments have dedicated resources to nation branding to improve their country’s standing since the image and reputation of a nation can dramatically influence its success in strengthening its political, social, and economic influence in the world. The father of the concept of “nation branding,” Simon Anholt, defined country branding as, “…the systematic process of aligning the actions, behaviours, investments, innovations and communications of a country around a clear strategy for achieving a strengthened competitive identity.” It is therefore important to note three distinct strategic aspects to build a nation brand.
